“Specificity is the soul of narrative.” ~ Judge John Hodgman

Photo by Annick MONNIER

“Having a clear purpose is one of the principle differences between organizational storytelling and entertainment storytelling.” ~ Stephen Denning

“Come up with your ending before you figure out your middle. Seriously. Endings are hard, get yours working up front.” ~ Emma Coats

Photo by Maddy Reith

“Knowing the right story to tell is only half the battle. The other half is telling the story right.” ~ Stephen Denning

From The Leader’s Guide to Storytelling

“It’s funny how you can have passion about something you don’t totally get. Then somehow it’s explained to you and you become evangelistic about it. That’s what’s happened with me, these films, and the commitment to story. There are a LOT of natural history films around that are these meandering, well-scored moving wallpapers. I want a story. That’s what I’ve become most passionate about, and what I’ve learned from doing this.” ~ Lou Douros

“The question of repetition is very important. It is important because there is no such thing as repetition. There is always a slight variation. Somebody comes in and you tell the story over again. Every time you tell the story it is told slightly differently.” ~ Gertrude Stein

“Now, through careful manipulation and good storytelling, you can get everybody to clap at the same time, to hopefully laugh at the same time, to be afraid at the same time. But you can’t get everybody to interpret the result in the same way. And that’s thrilling to know - that everybody will see it differently.” ~ Steven Spielberg