“Ultimately, any market that doesn’t have a leader in simplicity soon will. And if your company doesn’t play that role, another will lead the charge.” ~ Aaron Levie

“Ultracompetition isn’t just quantitatively greater, but quantitatively different. That means, in turn, it can’t be responded to simply by doing more of the same, harder, better, and faster, but only by better, in terms of real marginal wealth creation.” ~ Umair Haque

“Never pay more attention to your competition than you pay to customers. Customers ARE your business.” ~ Liz Strauss